WeatherBill says they are “the first service to provide affordable and easy-to-use weather coverage to protect revenue and control costs for the millions of businesses impacted by the weather.” Based on research into the ways that weather affects a wide range of industries, the company sells coverage to customers online and pays “automatically” when bad weather occurs, without “unnecessary paperwork,” claims process, proof-of-loss or waiting for payment.
Priceline has used WeatherBill to cover vacations they sell that are affected by bad weather, says The Economist, and reportedly other travel firms are planning to incorporate similar offers.
The website makes purchasing coverage sound like a no brainer, with costs about 2-5% of payout and 40% increases in revenue when “Good Weather Guarantees” are added to promotions, plus the PR opportunities you'll receive when customers are paid.
Still not convinced? WeatherBill invites you to upload your daily revenue data to their website to create a custom “weather sensitivity report” that provides you with the potential financial impact of the weather on your business.
What will they think of next?
Sources:
“Something For A Rainy Day,” The Economist, 7/12/08
WeatherBill.com
